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This week, we presented a customized training to a local association. The training focused on online reviews — how to get more positive ones, respond to the negative ones, why and how Yelp filters reviews and more.

In our over-stimulated world of Instagram, Snapchat, and the 24-hour news cycle, video has become an integral part of keeping customers engaged.

Canoe Media Services CEO Beth Lawton's tips on quality website content

As a business owner, you can target your marketing to hit only the people who are most likely to buy your products or services.

Most small business owners and entrepreneurs have a love-hate relationship with their blog: They know they should maintain their blog regularly, but often, it just gets lost in the never-ending to do list.

 

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