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Who We Are

People like doing business with people they know, like and trust. 

Canoe Media Services was founded by journalists who love local businesses and entrepreneurs. We work hard to help companies boost the reach of their brand, likability and trustworthiness among customers (and potential customers).

Our passion is to work with you to find creative ways to promote your business by showcasing your expertise, winning over new customers and making your current customers more loyal.

Our approach is completely customizable. Our strategy starts with understanding your goals, needs and business, and we build from there. We promise we won't ever shoehorn your business into a pre-set package of services that doesn't meet your needs. Come collaborate with us!

You can reach us at (571) 232-1310 or by emailing us using our contact form.

Meet the Team

Beth Lawton

Founder of Canoe Media Services, Beth Lawton

Beth is founder of Canoe Media Services and the company's primary success strategist. Additionally, she is publisher of Alexandria Living Magazine, launching in 2018. 

After years working as a journalist and watching the media landscape change, she saw the need for small businesses to improve at telling their own stories. Beth founded Canoe Media Services to help entrepreneurs, small-but-growing businesses and non-profit organizations with digital marketing — the ultimate goal always being to help them be better known, loved (not just liked) and trusted.

Beth has worked for several online-only news publications and small businesses in editorial, marketing and business development roles, including the Lawrence Journal-World and, MKE in Milwaukee, The V.I. Source in the U.S. Virgin Islands and AOL's She also worked at the Newspaper Association of America, where she ran the Digital Edge Awards and blog, the Online Publishing Update and more. She graduated from Washington University (St. Louis) and Northwestern University's Medill School of Journalism with a digital media storytelling focus, and would go back to either in a heartbeat. 

Beth is originally from Connecticut, but has called Northern Virginia home since 2006. She lives in Alexandria, and she loves warm weather and the ocean, trying new restaurants, reading and consuming caffeine.

Jennifer Van der Kleut

Jennifer van der Kleut

Jennifer van der Kleut (McBride) is originally from the Silicon Valley/San Francisco Bay Area in Northern California. She graduated from the School of Journalism and Mass Communications at San Jose State University. After college, Jennifer worked for several Silicon Valley-area news publications such as the Silicon Valley Community Newsgroup and the Los Gatos Daily News, as a writer and reporter, and served as a contributing editor for the high-end glossy lifestyle magazine, South Bay Accent.

Jennifer also worked as a freelance writer and reporter for a few years for AOL and, as many of the company’s first news websites were launching in Silicon Valley. In 2012 she joined the company as a full-time editor running her own sites. She stayed with the company as her family transferred to the East Coast in 2013, and was named the editor of Herndon Patch and Fairfax City Patch in Northern Virginia. Jennifer helped build the site’s followings to some of the region’s most popular.

After leaving AOL and Patch, Jennifer worked for ABC7 News/WJLA-TV for a time as a web producer and social media coordinator. Jennifer has also worked as as a freelance writer/reporter for companies such as Driverless Transportation,, LifeLock and several other media companies.

Shannon Lynch

Shannon Lynch

Shannon Lynch is a Washingtonian currently in grad school studying in the tech field. Originally from Washington State, she has called DC home for nearly 7 years. She attended Georgetown University for her undergrad studies and is at American University for grad school. She has been supporting companies with their social media presence for more than 3 years.